I’m a multidisciplinary artist and creative director with over 20 years in the gaming and "digital design" industry, currently leading art direction and creative strategy at PiperPlay and PlayZap — two studios: I co-founded to build experiences that blend art, technology and play.

My journey started in 3D art and animation, but quickly evolved into directing the entire creative pipelines — from concept to production, from pixels to play.
I’ve worked hands-on across 3D modeling, texturing, rigging, animation, UI/UX, and game design, and I’m deeply involved in using AI tools to accelerate art and content creation for modern game and app ecosystems.

When I’m not designing worlds or visuals, I’m usually tinkering with product design and 3D printing, exploring new workflows that connect physical and digital creativity.

I believe in leading by example — mentoring teams, staying hands-on with tools, and pushing for the balance of artistic quality, production speed, and creative innovation.